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Flat Rate Price Builder

Build flat-rate pricing for common cleaning services. Pre-loaded task library with national average comparisons for maintenance, deep, move-out, carpet, and window cleaning.

Your Pricing

Hourly cost including wages, taxes, insurance

Your Flat Rate Price

Flat Rate Price
$150
Maintenance Clean — 1,000-2,000 sq ft
National Average Range $100 - $175
$100 Your Price $175
Your Price
$150
Labor Cost
$50
Supply Cost
$8
Total Cost
$68
Profit
$82
Margin
54.7%

Prices are estimates. Adjust based on your local market, competition, and cost structure. National averages are based on industry surveys.

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How to Use This Tool

1. Select the service category. Choose Maintenance Clean, Deep Clean, Move-Out Clean, or Add-On. For the main service types, also select the square footage tier. For add-ons, pick the specific service from the dropdown.

2. Enter your pricing. The tool auto-fills a typical price based on national averages. Override it with your actual price. Enter your labor hours, loaded hourly wage, supply cost, and drive cost for this service.

3. Review your margin. The tool calculates your profit and margin for this service. Compare your price to the national average range. If your margin is below 40%, consider raising your price or finding ways to reduce labor time.

4. Build your full price list. Cycle through each service category and sqft tier to set prices for your entire menu. Use this as the basis for your flat rate price book that your team quotes from in the field.

Why Flat Rate Pricing Works for Cleaning

Hourly billing creates anxiety for customers. When a homeowner hears "we charge $40 an hour," they immediately start worrying about how long the job will take and whether the cleaner is working slowly. A flat rate quote removes that uncertainty. The customer knows exactly what they will pay, which builds trust and dramatically increases booking rates.

Flat rate also rewards your fastest, most efficient cleaners. If your team finishes a 2-hour job in 90 minutes, the revenue stays the same — and the effective hourly rate goes up. This motivates efficiency instead of penalizing it. Most cleaning companies that switch from hourly to flat rate see revenue increase within the first few months with no additional marketing spend.

For your business, flat rate pricing makes everything predictable. You know what every job on the schedule will generate before anyone leaves the house. That makes payroll, supply budgeting, and profit forecasting dramatically simpler.

When To Use This

Building your price book from scratch. You are starting a new cleaning company or transitioning from hourly to flat rate. Use this tool to price out every service tier, compare to national averages, and build a complete price list your team can quote from confidently.

Quarterly price reviews. Supply costs and labor rates shift over time. Run your top services through the builder each quarter with updated costs to make sure your flat rates still hit your profit margin targets.

Training new team members on pricing. Show a new hire exactly how the flat rate breaks down: revenue, labor cost, supply cost, profit. When your team understands the math, they present prices with more confidence and close more jobs.

Frequently Asked Questions

What is flat rate pricing for cleaning services?
Flat rate pricing means charging a fixed price per cleaning job based on property size and service type, rather than billing hourly. The customer knows the total cost upfront, which builds trust and increases booking rates. Most successful cleaning companies use flat rate pricing for standard services like maintenance cleans, deep cleans, and move-out cleans, with add-on pricing for extras like carpet cleaning, window washing, and appliance deep cleans.
How do I build a flat rate cleaning price list?
Start by defining your service categories: maintenance clean, deep clean, and move-out clean. For each category, create square footage tiers (under 1,000, 1,000-2,000, 2,000-3,000, and 3,000+). Calculate your labor cost per tier based on average time and hourly wage, add supply costs, then apply your target margin. Deep cleans typically run about 2x maintenance pricing, and move-out cleans about 2.5x. Add a separate add-on menu for extras like carpet cleaning, window washing, and appliance deep cleans.
How much should I charge per square foot for cleaning?
National averages for residential cleaning range from $0.05 to $0.15 per square foot for maintenance cleans, $0.10 to $0.25 for deep cleans, and $0.15 to $0.35 for move-out cleans. Smaller homes cost more per square foot because fixed time like setup and travel is spread across fewer square feet. Larger homes cost less per square foot but more total. Always compare your per-square-foot rate to local competitors to stay competitive.
What profit margin should a cleaning company target?
Most profitable cleaning companies target 40-60% gross margin on individual jobs. This means if you charge $200 for a clean, your direct costs for labor and supplies should be $80-$120, leaving $80-$120 in gross profit. Net profit after overhead like insurance, marketing, and vehicle costs typically runs 15-25% for well-managed companies. If your margins are below 35%, review your pricing or look for ways to reduce labor time through better processes and route optimization.

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