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Profit Margin Calculator

Enter job revenue and costs, see gross margin, markup %, and profit. Pre-loaded with HVAC industry benchmarks.

Labor

% of revenue allocated to overhead

How to Use This Calculator

1. Enter your job revenue. This is the total amount you charge the customer. Include all line items: equipment, labor, materials, and any fees.

2. Enter equipment and parts cost. Your wholesale cost for the condenser, coil, refrigerant, line set, and any other parts. Use what you actually paid, not list price.

3. Fill in labor details. Enter the number of techs on the job, total hours, and your hourly labor cost. This should be your burdened rate (wages + payroll taxes + workers comp), not the billing rate.

4. Add materials cost. Consumables like brazing rods, tape, screws, hangers, condensate fittings, and any other supplies used on the job.

5. Set your overhead percentage. Most HVAC companies run 25-40% overhead. This covers rent, insurance, trucks, office staff, software, and marketing. If you do not know yours, 35% is a solid starting point.

How Profit Margin Works

Margin and markup describe the same profit from different angles. Margin is profit as a percentage of the selling price (revenue). Markup is profit as a percentage of your cost. Confusing the two is one of the most common pricing mistakes in the trades.

Here is how this calculator computes each number:

Labor_Cost = Techs x Hours x Hourly_Rate

Total_Cost = Equipment + Labor_Cost + Materials + (Revenue x Overhead% / 100)

Profit = Revenue - Total_Cost

Gross_Margin = (Profit / Revenue) x 100

Markup = (Profit / Total_Cost) x 100

Example: A $5,800 install with $2,200 in equipment, $420 in labor (2 techs x 6 hours x $35), $350 in materials, and 35% overhead ($2,030). Total cost is $5,000. Profit is $800. Gross margin is 13.8%. Markup is 16%.

The "Cost per dollar of revenue" metric tells you how much of every dollar goes to costs. If it is $0.86, you keep $0.14 in profit for every $1 collected. Top HVAC shops aim for $0.45-$0.55 in cost per revenue dollar on service work.

When HVAC Pros Use This

After completing a job. Plug in the actual numbers once the invoice is paid. Compare your real margin to what you estimated during the quote. If there is a gap, figure out whether it was labor overrun, unexpected materials, or scope creep, and adjust future pricing accordingly.

When quoting new work. Before you send a proposal, run the numbers here to make sure you are hitting your target margin. Adjust the revenue up or down until you land in the green zone. This prevents the all-too-common mistake of pricing based on gut feel and discovering you barely broke even.

During annual business review. Pull your average job revenue, typical equipment cost, and average crew size. See where your overall margin lands relative to industry benchmarks. If you are below 42%, you have a pricing problem, a cost problem, or both.

Frequently Asked Questions

What is a good profit margin for HVAC?
The industry average gross margin for HVAC companies is around 42%. Top-performing shops hit 55% or higher. Service and repair work typically targets 50-65% gross margin, while installation work targets 25-40%. If your gross margin is consistently below 35%, you are likely underpricing your work.
What is the difference between margin and markup?
Margin is profit as a percentage of revenue (selling price). Markup is profit as a percentage of cost. For example, if a job costs $3,000 and you sell it for $5,000, your profit is $2,000. Your margin is 40% ($2,000 / $5,000) and your markup is 66.7% ($2,000 / $3,000). They describe the same profit from different reference points.
How do I calculate overhead for an HVAC job?
Overhead includes all costs to run the business that are not tied to a specific job: rent, insurance, vehicle payments, office staff, software, marketing, and utilities. Most HVAC companies allocate overhead as a percentage of revenue, typically 25-40%. To find yours, divide total annual overhead costs by total annual revenue.
Why is my HVAC profit margin so low?
Common causes of low HVAC margins include underpricing labor (not accounting for full burden cost), insufficient parts markup, not tracking overhead allocation, scope creep without change orders, and giving away diagnostic time for free. Use this calculator to test different pricing scenarios and find where you are leaving money on the table.

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