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Paint Cost & Markup Calculator

Enter wholesale paint cost, see sell price at different markup percentages. Bulk mode for multiple products. Pre-loaded paint pricing.

Results

Sell Price/Unit
Total Job Cost
Total Profit
Margin

Industry Benchmarks

Standard paint 30-50% markup · 23-33% margin
Premium/specialty paint 40-60% markup · 29-38% margin
Primer & prep products 40-60% markup · 29-38% margin
Supplies (tape, cloths, etc.) 50-100% markup · 33-50% margin

Target: 28-35% blended margin on all materials combined.

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How to Use This Calculator

1. Pick a product or enter the cost. Use the Quick Lookup dropdown to select a common paint product and auto-fill the wholesale cost, or type your own cost directly.

2. Set your markup percentage. Use the quick buttons for common markup levels or type any percentage. The painting industry standard is 30-50% markup on paint products.

3. Enter the quantity. Set the number of gallons or units for the job. The calculator shows both per-unit and total job pricing.

4. Read the results. The calculator shows sell price per unit, total job material cost, total profit, and margin percentage. Compare against the benchmarks to stay competitive.

Markup vs Margin — What's the Difference

Markup is the percentage added on top of your cost. Margin is the percentage of the final sell price that is profit. They use different denominators, which is why the numbers are always different.

Here is a concrete example. You buy a gallon of paint for $40 and mark it up 40%.

Sell Price = $40 x (1 + 40/100) = $40 x 1.40 = $56

Profit = $56 - $40 = $16

Markup % = ($16 / $40) x 100 = 40% (profit / cost)

Margin % = ($16 / $56) x 100 = 28.6% (profit / sell price)

The markup is 40% but the margin is only 28.6%. Markup will always be a larger number than margin for the same transaction. The most common mistake is confusing the two. This calculator shows both numbers so you always know exactly where you stand.

When To Use This

Quoting material costs for a job. You have measured the job and know you need 10 gallons. Open the calculator, select the paint quality, set your markup, and see exactly what to charge the customer for materials.

Setting standard material pricing. Decide on a consistent markup strategy across your product categories. Use the benchmarks as a guide: higher markup on supplies, standard markup on paint.

Comparing wholesale suppliers. Enter different wholesale costs from multiple suppliers to see how each affects your profit at the same sell price. Sometimes a cheaper product is not worth the quality trade-off.

Frequently Asked Questions

What is the difference between markup and margin?
Markup is the percentage added to your wholesale cost to get the sell price. Margin is the percentage of the sell price that is profit. A 50% markup on a $40 gallon means you charge $60. The margin is 33.3% because one-third of the sell price is profit.
What markup should painting companies use on paint?
Most painting companies use 30-50% markup on paint products. Premium and specialty products can carry 40-60% markup. The target is a blended margin of 25-35% across all materials.
How do I calculate sell price from wholesale cost?
Multiply the wholesale cost by (1 + markup/100). For example, a $40 gallon at 40% markup: $40 x 1.40 = $56 sell price. The profit is $16 per gallon and the margin is 28.6%.
Should painters mark up paint to customers?
Yes. Paint markup covers more than the product itself. It accounts for picking up the paint, color matching, having the right products on hand, leftover storage for touch-ups, and your expertise in selecting the right product for the surface.

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